Stupidity in the media and advertising really irks me.
Yesterday on TV I saw an ad for eyeglasses that offered "$75 off a complete set of glasses." It got me to wondering: What's involved in a complete set of eyeglasses? One would think eyeglasses come as a complete set: two lenses and a frame. Should we not assume this?
Does any vision center offer partial sets? Do you get more of a discount if you only have one eye and only need one lens?
Was the copywriter stupid or just wordy? If he or she left off the word "complete" would it not mean the same thing? Doesn't anyone read these things before letting them on the air?